연사 및 프로그램 소개

• Opening

  14:00 ~ 14:10
• 전략 키트

  뉴스의 미래 – 구조를 바꿔야 생존한다

  • AI와 크리에이터 이코노미 시대,
    뉴스 비즈니스 모델

    • Grzegorz Piechota

    14:10 ~ 14:50

    AI와 크리에이터 이코노미 시대,
    뉴스 비즈니스 모델

    Grzegorz Piechota INMA Researcher-In-Residence

    전략 키트

    14:10 ~ 14:50

    Grzegorz Piechota

    INMA Researcher-In-Residence

    Greg Piechota is a researcher-in-residence at the International News Media Association and leads INMA’s initiatives on media business model transformation and innovation, and digital performance benchmarking. An ex-research fellow at Oxford and Harvard universities, he studied technology-enabled disruption patterns across industries. Greg is a former media executive with 20+ years of industry experience, beginning at Poland’s Gazeta Wyborcza in 1996 where he worked his way up from local reporter to news editor and vice president of Agora Foundation. He serves on boards of non-profits, publishing groups and e-commerce companies in the United Kingdom, Germany, Poland, and Ukraine, including the Bureau of Investigative Journalism in London and Gazeta Wyborcza in Poland. His book, Unlocking the Customer Value Chain, written with Thales Teixeira of Harvard Business School, was published in 2019 and translated to Korean. His latest report, There Is No Subscription Ceiling for News, was released in 2024 by INMA.

• 혁신 키트

  상품이 된 저널리즘 – Re; News

  • 상품 중심 뉴스 혁신의 조건 :
    뉴스는 어떻게 ‘정보’에서 ‘경험‘이 되는가

    • Juan Señor

    14:50 ~ 15:30

    상품 중심 뉴스 혁신의 조건 :
    뉴스는 어떻게 ‘정보’에서 ‘경험‘이 되는가

    Juan Señor INNOVATION Media Consulting, President

    혁신 키트

    14:50 ~ 15:30

    Juan Señor

    INNOVATION Media Consulting, President

    Juan Señor is the President of INNOVATION Media Consulting Group in London – one the world’s leading news media consultancies He has worked with and advised hundreds of media companies on every continent directing transformative projects. He also serves on the advisory board of several media groups. He is also a former Visiting Fellow at the University of Oxford. He has been listed as one of ‘The World’s Leading Innovators’ in Journalism and Media’ by Journalism UK. Mr. Señor is a highly-sought commentator on the media industry, speaking at global forums and quoted frequently in leading publications such as The Economist and The Financial Times. He is co-editor of two annuals books; Innovation in News Media and Innovation in Media, written on behalf of WAN-IFRA and the FIPP respectively. Altogether he has edited 32 books. He worked for seven years as a war and conflict reporter for PBS’s NewsHour. He then became a presenter for EBN-Wall Street Journal TV and CNBC Europe. And he served as London correspondent of International Herald Tribune Television then owned by The New York Times and The Washington Post. His work has been nominated for an EMMY and his television programme, Media Report, was voted by viewers as Europe’s Best Business Programme. He continues to work as a live event and television host and presenter. He has hosted the Cannes Lions International Festival of Creativity for 20 years, Reinvention Festival for a decade, SXSW and dozens of public speaking engagements every year as a keynote speaker or moderator. In addition to his passion for the media business, he is a campaigner for disabilities via means of fundraising expeditions to the ends of the earth. He has skied unsupported to the North Pole, crossed the Western Sahara, trekked the Amazon, and organised the first-ever expedition to the South Pole of a team with physical disabilities. A Spanish national, he was born and raised in Barcelona and educated in Europe and New York. He is conversant in six languages.

  • 조직이 바뀌어야 전략이 산다 :
    전략 실행을 위한 조직 리더십과 문화 조건

    • Earl Wilkinson

    15:30 ~ 16:10

    조직이 바뀌어야 전략이 산다 :
    전략 실행을 위한
    조직 리더십과 문화 조건

    Earl Wilkinson INMA CEO

    혁신 키트

    15:30 ~ 16:10

    Earl Wilkinson

    INMA CEO

    Earl J. Wilkinson is executive director and CEO of the International News Media Association (INMA), a global community of market-leading companies reinventing how they engage audiences and grow revenue in a multi-media environment. During his career, Mr. Wilkinson has written hundreds of blogs, reports, and books related to the future of media, marketing, and the strategic outlook for the news media industry. The Texas native has spoken at 200+ media industry conferences worldwide, and addressed and visited hundreds of media companies in 70+ countries. His views on where news media companies fit into the emerging landscape are sought after by the world’s leading companies, and he is widely quoted in trade magazines, newspapers, industry Web sites, and more. Since joining INMA 35 years ago, Mr. Wilkinson has transformed the non-profit group into the world’s fastest-growing and most influential press association. INMA today consists of 23,000+ members at 1,000+ news media companies in 100+ countries, representing tens of thousands of news brands – focused on building the business of journalism. INMA is the news industry’s foremost ideas- and insights-sharing network with members from the leading media companies connected via conferences, reports, Webinars, virtual meetings, awards competitions, and an unparalleled archive of best practices. INMA today leads the news industry on the subjects of subscriptions, advertising, product & tech, GenAI, newsroom transformation, and the publisher relationship with Big Tech platforms.

• Networking Break

  16:10 ~ 16:30
• 기술 키트

  AI는 어떻게 뉴스 조직을 바꾸는가

  • 뉴욕타임즈의 AI 전략 :
    AI와 저널리즘, 독자와의 관계 변화

    • Hannah Poferl

    16:30 ~ 17:00

    뉴욕타임즈의 AI 전략 :
    AI와 저널리즘, 독자와의 관계 변화

    Hannah Poferl The New York Times CDO

    기술 키트

    16:30 ~ 17:00

    Hannah Poferl

    The New York Times CDO

    Hannah Poferl is the Chief Data Officer, Head of Audience, and Assistant Managing Editor at The New York Times, a role spanning both the newsroom and business. While at The Times, she has transformed how the company and newsroom leverages data to drive growth while maintaining journalistic integrity.

• 실전 키트

  실행으로 완성되는 전략

  • 니케이의 디지털 전략 :
    성공은 실행으로 완성된다

    • Hiroyuki Watanabe

    17:00 ~ 17:30

    니케이의 디지털 전략 :
    성공은 실행으로 완성된다

    Hiroyuki Watanabe Nikkei CDIO

    실전 키트

    17:00 ~ 17:30

    Hiroyuki Watanabe

    Nikkei CDIO

    Hiroyuki Watanabe is Executive Vice President and Chief Digital Information Officer (CDIO) at Nikkei Inc., overseeing the company’s Subscription Business and leading its digital transformation strategy. Since joining Nikkei in 1985 after graduating from Waseda University with a degree in mathematics, Watanabe has built a career at the forefront of digital media innovation. He began as a journalist for Nikkei Business, Nikkei Computer, and Nikkei PC magazines, later serving as Silicon Valley correspondent for Nikkei Business Publications. Rising through editorial and strategic leadership roles, he became Editor-in-Chief of Nikkei PC, then led internet business strategy at Nikkei Business Publications. At Nikkei Inc., he played a key role in launching the Nikkei Online Edition and went on to head the Digital Strategy and Planning Bureau. He later served as Managing Executive Officer and Deputy General Manager of the Nikkei Innovation Lab, overseeing digital business and driving research and development initiatives. Since becoming CDIO in 2022, Watanabe has spearheaded advances in technology infrastructure, data platforms, and service innovation, positioning Nikkei as a leader in digital journalism and subscription growth.

  • 중앙일보의 디지털 도강 :
    The JoongAng의 응전

    • 김영훈

    17:30 ~ 18:00

    중앙일보의 디지털 도강 :
    The JoongAng의 응전

    김영훈 중앙일보 모바일서비스총괄

    실전 키트

    17:30 ~ 18:00

    김영훈

    중앙일보 모바일서비스총괄

    1996년 중앙일보에 입사해 경제부·산업부 기자로 활동했으며, 2015년부터 디지털국장, 모바일서비스본부장, 모바일서비스총괄을 역임하며 최근 10년간 중앙일보의 디지털 전환을 이끌어왔습니다. 국내 언론사 최초의 유료 구독 모델인 ‘더중앙플러스’를 기획하고 실행해 성공적으로 안착시킨 주역입니다.

• Closing

  18:00